Social Media
Social media plays an increasingly important role in the way people communicate to each other and how people receive and send information to groups, brands, and institutions that make up their lives. According to a national survey conducted in 2009, more than 82 percent of credit union members ages 18-60+ use Facebook. Credit union members who use Twitter said they expect their credit union to provide information such as fraud alerts, special offers, financial tips, and rate specials. As more and more credit unions turn to social media as a method of marketing and commuinication, questions and concerns are bound to arise. Is social media marketing right for your credit union? How can you use it most effectively? How can you use it to support other initiatives? MemberTree can help answer those questions and address your concerns, as well as help get your social media plan started.